Next-gen Apple TV Box Review Gadget

Menurut Jessica Lessin, seorang reporter untuk WSJ yang memiliki track record untuk berita teknologi, Apple akan segera menawarkan set top box yang memungkinkan pengguna untuk melewatkan iklan TV. Jika itu terdengar seperti berita lama - DVR telah lama mampu melakukan hal ini - itu karena itu. Namun, apa yang dikatakan untuk mengatur kotak Apple terpisah dari sisa industri, adalah langganan premium yang akan mengkompensasi perusahaan media untuk iklan dilewati.

Sayangnya, rincian pada kotak, atau layanan yang kurang. Dan itu mengatakan bahwa Apple eksekutif tidak hanya telah berusaha untuk menyerang kesepakatan dengan jaringan konten, tetapi dengan penyedia kabel, karena kedua perusahaan akan dipengaruhi oleh next-gen Apple TV. Selain itu, jika Apple ingin menjadi kotak de facto (seperti banyak), mereka harus memiliki kerja sama penyedia kabel, terutama jika mereka ingin perangkat keras mereka untuk bermain baik dengan infrastruktur mereka.

Fan TV, yang telah lama menawarkan aplikasi TV, mengumumkan sendiri set top box mereka tidak terlalu lama. Alih-alih menghubungkan ke kotak kabel yang ada, atau DVR, mereka cari untuk menjalin hubungan dengan penyedia kabel, yang akan memberikan aliran mereka over IP. Dan kemitraan tersebut telah dibentuk dengan Microsoft, seperti Time Warner akan segera memberikan semua saluran mereka melalui Xbox 360 (Xbox dan One) untuk membayar pelanggan layanan.

Tidak ada keraguan bahwa pengamat TV terus mencari cara untuk menghindari iklan dan meningkatkan menonton TV pengalaman mereka menonton. Tivo, yang telah lama menawarkan konsumen kemampuan untuk melewatkan iklan, harus beberapa derajat membungkuk pada tekanan, dan menawarkan iklan dipersingkat ketika pengguna melompat iklan.

Apple telah menjalin hubungan yang kuat dengan jaringan konten karena mereka menjual acara dan film mereka di toko iTunes mereka. Jadi bisa dipastikan bahwa Apple sudah memiliki satu kaki di pintu dan jika mereka memilih demikian mereka bisa menghapus perusahaan kabel dari keahlian penunggangan karena konten dapat disampaikan melalui koneksi internet seorang konsumen. Dan sementara ini mungkin terdengar seperti hal yang buruk bagi konsumen, saya jamin tidak, karena akan memaksa perusahaan kabel untuk memikirkan kembali harga dan bahkan mungkin menyesuaikan penawaran perangkat keras mereka, yang sampai saat ini telah cukup kuno dalam merasakan dan kecepatan.

According to Jessica Lessin, a reporter for the WSJ who has a track record for breaking tech news, Apple will soon offer a set top box that allows users to skip TV commercials.  If that sounds like old news – DVRs have long been able to do this – it’s because it is.  However, what is said to set Apple’s box apart from the rest of the industry, is a premium subscription that will compensate media companies for skipped commercials.

Unfortunately, details on the box, or service are scant.  And it’s said that Apple execs have not only been trying to strike agreements with content networks, but with the cable providers, since both companies would be impacted by the next-gen Apple TV.  Moreover, if Apple wants to become a defacto box (like many), they’ll need to have the cooperation of cable providers, especially if they want their hardware to play nice with their infrastructure.

Fan TV, who has long offered a TV app, announced their own set top box not too long ago.  Instead of connecting to an existing cable box, or DVR, they’re looking to forge relationships with cable providers, who would deliver their stream over IP.  And such a partnership has already been formed with Microsoft, as Time Warner will soon deliver all of their channels through the Xbox 360 (and Xbox One) to paying subscribers of the service.

There is no doubt that TV watchers are constantly seeking a way to circumvent ads and improve their TV viewing watching experience.  Tivo, who has long offered consumers the ability to skip commercials, has to some degree bowed to the pressures, and offers shortened commercials when a user skips an ad.

Apple has already forged strong relationships with the content networks as they sell their shows and movies on the their iTunes store.  So it stands to reason that Apple already has one foot in the door and if they so choose they could remove cable companies from the equitation since content could be delivered over a consumer’s Internet connection.  And while this may sound like a bad thing for the consumer, I assure you it is not, since it would force cable companies to rethink pricing and perhaps even adjust their hardware offerings, which to date has been fairly antiquated in feel and speed.

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According to Jessica Lessin, a reporter for the WSJ who has a track record for breaking tech news, Apple will soon offer a set top box that allows users to skip TV commercials. If that sounds like old news – DVRs have long been able to do this – it’s because it is. However, what is said to set Apple’s box apart from the rest of the industry, is a premium subscription that will compensate media companies for skipped commercials. Unfortunately, details on the box, or service are scant. And it’s said that Apple execs have not only been trying to strike agreements with content networks, but with the cable providers, since both companies would be impacted by the next-gen Apple TV. Moreover, if Apple wants to become a defacto box (like many), they’ll need to have the cooperation of cable providers, especially if they want their hardware to play nice with their infrastructure. Fan TV, who has long offered a TV app, announced their own set top box not too long ago. Instead of connecting to an existing cable box, or DVR, they’re looking to forge relationships with cable providers, who would deliver their stream over IP. And such a partnership has already been formed with Microsoft, as Time Warner will soon deliver all of their channels through the Xbox 360 (and Xbox One) to paying subscribers of the service. There is no doubt that TV watchers are constantly seeking a way to circumvent ads and improve their TV viewing watching experience. Tivo, who has long offered consumers the ability to skip commercials, has to some degree bowed to the pressures, and offers shortened commercials when a user skips an ad. Apple has already forged strong relationships with the content networks as they sell their shows and movies on the their iTunes store. So it stands to reason that Apple already has one foot in the door and if they so choose they could remove cable companies from the equitation since content could be delivered over a consumer’s Internet connection. And while this may sound like a bad thing for the consumer, I assure you it is not, since it would force cable companies to rethink pricing and perhaps even adjust their hardware offerings, which to date has been fairly antiquated in feel and speed.